Learning to Curb Your Killer Instinct in Cold Calling
Quite often we feel that a killer instinct is the best way to build a high sales rate. When quite honestly the opposite can be just as effective. Long ago the “Go Getter” was the key to success in sales. And still “The Go Getter” can be rather successful. However now the “Sales Advisor” is making more relationships and money then they ever expected.
Taking a new view on the sales industry is sometime in order in cold calling. Quite frankly many prospects are getting tired of the “Go Getter” pushing the sale on them and are looking for the salesmen that will advise them on why the product or service will help them without all the sale jargon most salesmen are accustom too.
The “Sales Advisor” approach will earn you more relationships and more positive future feedback meaning your sales now can build future sales and prospects. Learning to build trust in your prospects now and developing a strong business relationships will give you a stronger community standing later in your career.
Understanding its not about the sale now but the relationships you build will keep you in business and help you feel much better about yourself at the end of the day.
Below are a few tips to help you curb your killer instinct:
Tip 1: Learn to spot your weaknesses before making calls: Quite often we evaluate the situation involving the prospective clients. But we fail to see what situations we can create ourselves before we place the calls. Learning to know what sets us off and what areas are our strengths before going in we will prevent unwanted situations during the cold calls.
Tip 2: Lose the Sales Language: Most of the time when we use the sales language it not only causes a wall to be constructed between the prospect and ourselves but it causes us to push through the call. The prospect simply is looking for someone to be honest and upfront with them. Telling them why they should purchase the product or service.
Tip 3: View the cold call as a conversation and not a sale: This will help you learn to lighten up on your killer instinct for sales. Many of us have been trained to always have that killer instinct when we place a call and in all honesty it can hinder your call altogether.
Remember conversation is the key to cold calling. Learning to have a open ended two-way conversation with the prospect can get you far.
Ari Galper, founder of Unlock The Cold Calling Game makes cold calling painless and simple. Learn his cold calling secrets that even the sales gurus don't know. Listen to a free cold calling audio seminar, visit http://www.UnlockTheGame.com
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